Here you will find the latest updates on our projects, as well as news from our partners and members.
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News
20/03/25Steel and Metals Action Plan: Downstream Industries Crucial for Success
MPE acknowledges the potential of the European Commission's Steel and Metals Action Plan to support metal industries. However, MPE is disappointed that the plan does not fully ...
News
26/02/25From Vision to Reality: MPE Ready to Support EU's Clean Industrial Deal and Omnibus Package
Metal Packaging Europe (MPE) welcomes the European Commission's Clean Industrial Deal. The European Union needs a transformational business plan. It is time to act! The Clean ...
News
11/02/25Ensuring Trust in Green Packaging Claims
With its proposal on the Green Claims Directive, the European Commission aims to make green claims reliable and verifiable across the EU, protect consumers against misleading ...
News
10/02/25MPE Welcomes the European Commission’s 2025 Work Programme and Calls for Strong Industrial and Circular Economy Measures
MPE welcomes the European Commissions 2025 Work Programme, which places a strong emphasis on Europes sustainable prosperity and competitiveness. As a key player in Europeâs ...
News
10/02/25Record Number of Used Aluminium Beverage Cans Recycled as Industry Drives Toward 100% Circularity by 2050
Aluminium beverage cans recorded an increase in the tonnes of aluminium recycled, up to 580,000 tonnes, saving 5.4 million tonnes CO2eq[1]. The latest report by Metal Packagi ...
News
16/12/24Shaping a Sustainable Packaging Future
Today, the Council of the European Union formally adopted the Packaging and Packaging Waste Regulation (PPWR). Following the European Parliament's earlier endorsement in Novem ...
News
13/12/24PMA: Reaffirming our ambition for a Circular Economy
The Permanent Materials Alliance (PMA) believes that the vision of making the EU the first climate-neutral continent will only be achieved by making a more circular, resource- ...
News
24/10/24Delivering a Circular and Decarbonised Future for Packaging
MPE has launched a Call for Actions to support circularity and decarbonisation actions across the metal packaging sector. MPE urges policymakers to recognise the critical role ...
News
18/09/24Discover the MPE Industry Roadmap!
This roadmap presents a collaborative vision and strategy among all MPE members which aims to enhance the role of rigid metal packaging as a valuable circular solution and the ...
News
26/06/24Steel for Packaging Europe confirms new recycling record
Steel for Packaging Europe, formerly known as APEAL, has confirmed a new record recycling rate for steel packaging, following the harmonised method for calculating packaging r ...
News
12/06/24MPE Welcomes New Vice Presidents to Leadership Team
MPE is delighted to announce the appointment of two new Vice Presidents following a successful AGM and Conference in Amsterdam, where MPE welcomed members, suppliers, customer ...
News
14/05/24The Loop - Celebrating the Beverage Can
We're pleased to share the first edition of The Loop, a digital magazine developed by MPE Beverage Members! This magazine dives into the world of aluminium beverage cans, show ...
News
24/04/24PPWR: A Step Towards Circularity
Today, the European Parliament gave its overwhelming support to the agreement on the Regulation of Packaging and Packaging Waste (PPWR). MPE welcomes this vote as it represent ...
News
23/04/24MPE and RECAL Forge Alliance to Boost Aluminium Recycling in Poland
MPE is proud to announce the signing of a cooperation agreement with the Polish RECAL Foundation. This strategic partnership signifies a shared commitment to improve aluminiu ...
News
19/04/24Highlighting the role of DRS to deliver a circular economy for beverage packaging
MPE organised a pivotal event at the European Parliament, focusing on the critical role of DRS in achieving the EU's ambitious circular economy goals. The event, hosted by MEP ...
News
16/04/24Relaunching European Competitiveness - Joint European Industry Manifesto
85 European and national industry associations, including MPE, have joined forces to make a united call to prevent the risk of de-industrialisation on our continent by relaunc ...
News
24/03/24Apply now to join our team: Public Affairs & Sustainability Manager - Beverage
We are looking for a new team member responsible for coordinating the work of the beverage cans section, covering EU legislation sustainability issues, public affairs and comm ...
News
23/02/24Aluminium beverage can recycling in 2021 at a new record level of 76%
Aluminium beverage can recycling achieved a new record level of 570,000 tonnes, saving 4,7 million tonnes CO2eq. The latest report by Metal Packaging Europe and European Alum ...
News
22/02/24Achieving the EU's Circular Economy Goals: the Role of DRS
We look forward to an interesting discussion about the potential of DRS in increasing the recycling rates and enhancing the recovery rates of top-quality recycled materials, s ...
News
20/01/24‘Can do’ attitude needed to achieve 100 per cent recycling rate for all aluminium drinks cans
A near 100 per cent global recycling target by 2050 for aluminium drinks cans was established by industry leaders at COP 28 in Dubai on Tuesday, December 5th, 2023. Aluminium ...
News
19/01/24The future of aluminium packaging recycling
MPE is supporting a free webinar organised by RECAL, Poland on "The future of aluminium packaging recycling" on 29 February 2024. See programme here. ...
News
20/12/23Council misses opportunity to adopt strong recyclability criteria and unleash the full potential of highly recyclable materials
On 18 December 2023, the Council of the European Union reached a general approach to the Packaging and Packaging Waste Regulation (PPWR). Ever since the European Commission pr ...
News
14/12/23APEAL - Steel packaging exceeds EU 2025 recycling rate target with new calculation methodology
New independently verified figures published by APEAL, the Association of European Producers of Steel for Packaging, show that steel packaging has already met its new EU recyc ...
News
22/11/23PPWR – Recognising the role of high-quality recycling in a circular economy
The outcome of today's PPWR plenary vote establishes a framework to deliver the objectives of the EU Green Deal and ensure that all packaging placed on the EU market is recycl ...
News
22/11/23PPWR - Permanent Material Alliance welcomes European Parliament’s ambition on recyclability
The Permanent Material Alliance - comprising the Association of European Producers of Steel for Packaging (APEAL), European Aluminium, the European Container Glass Federation ...
News
09/11/23MPE welcomes new CEO Krassimira Kazashka
Metal Packaging Europe (MPE) are delighted to announce the arrival of our new CEO, Krassimira Kazashka. With over two decades of experience and in-depth knowledge of EU instit ...
News
25/10/23PPWR - Building a sustainable future for packaging in Europe
Metal Packaging Europe (MPE) welcomes the European Parliament's Environment, Public Health and Food Safety Committee (ENVI) support for ambitious circularity measures in the P ...
News
25/10/23PPWR – Permanent Material Alliance welcomes European Parliament’s ambition on recyclability
The Permanent Material Alliance - regrouping the Association of European Producers of Steel for Packaging (APEAL), European Aluminium, the European Container Glass Federation ...
News
20/10/23Sustainability in Packaging Europe 2023
MPE was delighted to join 500 packaging experts in Barcelona to highlight the circularity of rigid metal packaging! Ahead of the approaching ENVI vote on the PPWR, we emphasis ...
News
21/09/23Reusable packaging in Europe - Between facts and fiction - Interview with Packaging & Recycling Technology Expert
Watch the full interview with Dr EU (Ulphard) Thoden van Velzen Senior Scientist of Packaging & Recycling Technology at Wageningen University and author of the Reusable Packag ...
News
20/09/23European Sustainable Development Week 2023 🌍
To celebrate #ESDW2023, explore the updated microsite and discover the activities and commitments MPE Members have undertaken to increase sustainability in the rigid metal pac ...
News
07/07/23The essential role of metal packaging should be recognised in the fight against food waste
MPE supports the targeted revision of the Waste Framework Directive (WFD) as part of the Biodiversity and Food Package adopted by the European Commission. While the revision p ...
News
19/06/23MPE announces new president and welcomes new member
Following two fantastic days of discussions and networking in Porto at the MPE AGM, we are pleased to announce that Paulo Sousa, CEO of Colep Packaging, has been elected as th ...
News
15/05/23Discover our new infographics: Improving circularity for beverage packaging in Europe
Well-designed Deposit Return Systems (DRS) are one of the key areas of focus for MPE in the PPWR proposal. Discover the following infographics that highlight how DRS can cont ...
News
02/05/23Over 120 industry associations call for safeguarding the internal market legal basis of the PPWR
Metal Packaging Europe (MPE), together with more than 120 industry associations supports the EU Commission's proposal to transform Directive 94/62/EC on Packaging and Packagin ...
News
30/03/23Areas of focus for the metal packaging industry in the PPWR proposal
The European metal packaging industry with 85.5% of steel packaging and 73% of aluminium beverage cans recycled in 2020, is perfectly placed to contribute to the circular econ ...
News
24/03/23Enabling sustainable choices for consumers and businesses
The European rigid metal packaging industry supports the intention of the European Commission's Green Claims proposal to establish criteria against greenwashing and misleading ...
News
14/12/22Aluminium beverage can recycling in 2020 remains high at 73% despite the impact of the new EU recycling reporting rules
Aluminium beverage can recycling achieved a record level of 510,000 tonnes, saving 4,2 million tonnes CO2eq. The latest report by Metal Packaging Europe and European Aluminiu ...
News
30/11/22Sustainable Metal Packaging Put At Risk By PPWR Proposal
The provisions on reuse in the proposal for a regulation on Packaging and Packaging Waste published today endanger the competitiveness of the European food and beverage indust ...
News
30/11/22Steel, Aluminium & Glass Packaging Industries Jointly Support The Introduction Of EU-Wide Recycling Performance Grades
The Association of European Producers of Steel for Packaging (APEAL), European Aluminium, the European Container Glass Federation (FEVE) and Metal Packaging Europe, members of ...
News
01/07/22Annual Activity Report June 2022
Following a successful AGM in Brussels on the 9-10th of June 2022, Metal Packaging Europe's Annual Activity Report looks back at the work carried out by the Association of the ...
News
21/04/22New Life Cycle Assessment of metal packaging shows significant reduction in Greenhouse Gases Emissions
PRESS RELEASE - Brussels, 21 April 2022 Metal Packaging Europe, the association of European producers of rigid metal packaging, completed a new Life Cycle Assessment (LCA) of ...
News
16/12/21Aluminium beverage can recycling remains at a high 76% in 2019
Increased consumption in 2019 led to record number of 36.5 billion cans being recycled, or 488,000 tons of aluminium, saving 4 million tonnes COâ Brussels, 16 December 2021 ...
News
29/11/21Survey shows sustainability a key factor in consumer food packaging choice
Infinite recyclability is the most important factor in defining sustainable food packaging, according to a recent survey. The survey, carried out by IPSOS on behalf of Metal P ...
News
23/11/21Metal Packaging for Reducing Waste
This week is the European Week for Waste Reduction, an initiative promoting the implementation of awareness-raising actions about sustainable resource and waste management in ...
News
22/11/21Metal Packaging: A move towards the UN Sustainable Development Goals
Metal Packaging Europe has taken transformative steps towards a more sustainable and resilient path. Based on the 2030 Agenda for Sustainable Development presented in 2015, th ...
News
18/11/21Metal Packaging for Sustainability: 10 Benefits of the General Line Can
Made from an infinitely recyclable material, the general line can is easily sorted, efficiently recycled, and has a high end-of-life economic value, which makes it a great ex ...
News
25/10/21Metal Packaging for Sustainability: 10 Benefits of the Food Can
Made from an infinitely recyclable material, the food can is easily sorted, efficiently recycled, and has a high end-of-life economic value, which make it a great example of a ...
News
22/10/21Europe’s industry associations call to urgently take action against the imminent risk of Europe-wide production shutdowns
Europeâs industry associations European Aluminium, Eurofer, ACEA, Eurometaux, industriAll Europe, ECCA, ESTAL, IMA, EUWA, EuroAlliages, CLEPA and Metals Packaging Europe hav ...
News
23/09/21Metal Packaging for Sustainability: 10 Benefits of the Beverage Can
Made from an infinitely recyclable material, the aluminium beverage can is easily sorted, efficiently recycled, and has a high end-of-life economic value, which make it a grea ...
News
14/06/21Metal Packaging Europe appoints new President and welcomes new Members
Brussels, 14 June 2021 - The European association representing the rigid metal packaging industry, Metal Packaging Europe (MPE), has appointed Oliver Graham, CEO Global-Ardagh ...
News
01/06/21Yes we can! – Can makers go green
This week the EU celebrates Green Week, an initiative aimed at encouraging citizen and industry engagement with the priorities set out in the EU's Green Deal. To mark the occa ...
News
03/05/21Metal Packaging Europe announces departure of President
Brussels, 3 May 2021 - The European association representing the rigid metal packaging industry, Metal Packaging Europe (MPE), today announced the departure of its President, ...
News
24/03/21European Aluminium and Metal Packaging Europe launch Roadmap towards 100% aluminium beverage can recyling by 2030
Brussels, 24 March 2021 - European Aluminium and Metal Packaging Europe today launched a joint Roadmap towards achieving 100% aluminium beverage can recycling by 2030. The Roa ...
News
18/03/21Global Recycling Day
What better way to celebrate Global Recycling Day than reminding ourselves of some of the great benefits of metal packaging? Check out the graphics below to find out more! Â ...
News
10/02/21Aluminium, glass and steel packaging industries jointly welcome the plenary vote on the Circular Economy Action Plan 2.0 in support of permanent materials
The Association of European Producers of Steel for Packaging (APEAL), European Aluminium, the European Container Glass Federation (FEVE) and Metal Packaging Europe, members o ...
News
29/01/21Five reasons to choose the food can
If you are looking for ways to lead a healthy and sustainable lifestyle, then look no further than the food can! Check out our infographic for five reasons why the food can is ...
News
21/01/21Survey shows sustainability of the beverage can is a key factor in consumer choice
According to a recent survey, at least 70% of consumers in France, Italy, Spain and the United Kingdom who are aware of the drink can's full range of sustainability benefits w ...
News
16/12/20Aluminium beverage can recycling in Europe hits record 76.1% in 2018
34 billion cans recycled, or 457,000 tons of aluminium Brussels, 16 December 2020 - The overall recycling rate for aluminium beverage cans in the European Union, Switzerland, ...
News
18/11/20Looking for a sustainable packaging solution? Choose metal packaging!
The metal packaging industry is proud to play a key role in reducing waste:Â infinitely recyclable with no loss of quality, it is hard to find a more sustainable packaging opt ...
News
22/10/20Metal packaging manufacturer supplies heat for a city
Shorter days and a chill in the air can only mean one thing. Winter is on its way and the lower temperatures will soon have many of us turning up the temperature dial on our h ...
News
21/10/20Making Every Can Count: a regional approach to increasing recycling rates
This week, the EU celebrates Green Week, as part of its programme of activities for the European Week of Regions and Cities. The initiative aims to help raise awareness of pos ...
News
28/09/20Metal Packaging and the Sustainable Development Goals
The metal packaging industry is dedicated to playing its part in achieving the UN Sustainable Development Goals. This infographic provides a snapshot of what the industry is d ...
News
17/09/20Pedal power: sustainable mobility made from recycled aluminium
Around 80% of metal ever produced is still in use. As a permanent material, metal recycles forever without loss of quality; as you may know, it takes just 60 days to recycle ...
News
03/09/20All you need to know about the Metal Recycles Forever Logo
More and more brands are using the logo as a way in which to increase recycling rates, reduce waste and ensure that metal continues to play a key role in the circular economy. ...
News
26/03/20Ensuring continued metal packaging manufacturing during COVID-19 pandemic
Metal Packaging Europe (MPE), the association bringing together European producers of rigid metal packaging (including food and beverage cans, aerosols, pails, closures) calls ...
News
10/12/19Metal Recycles Forever™ microsite launched; promotes trademarked logo, 75% recycling rate for metal packaging
Aluminium beverage cans show 31% average reduction in carbon footprint over 2006-2016. Metal Packaging Europe - the European association representing metal packaging - today ...
News
14/10/19Aluminium beverage can recycling in Europe hits record 74.5% in 2017
31 billion cans recycled, or 420,000 tons of aluminium Brussels, 14 October 2019 - The overall recycling rate for aluminium beverage cans in the European Union, Switzerland, ...
News
10/10/19RCERO Ljubljana Waste Treatment Facility: a great example of good practice, sustainability and contribution to the circular economy within the EU
The 2019 European Week of Regions and Cities has come to end, but we had another great example of good practice, sustainability and contribution to the circular economy within ...
Beverage cans & bottles, News
04/10/19MPE member Ball's beverage can plant in Guadalajara: a great example of metal packaging's contribution to Europe's regions and cities
On the first day of the European Week of Regions and Cities weâre delighted to share a tangible example of how the metal packaging industry contributes to Europeâs region ...
News
20/06/19MPE AGM 2019 - Members adopt ambitious circular economy strategy and timetable
The Metal Packaging Europe Annual General Meeting 2019, held in Ljubljana, Slovenia, on June 6-7, saw the approval of an ambitious 24-month strategy to support Europeâs meta ...
News
22/05/19New Life Cycle Assessment of aluminium beverage cans shows significant carbon emissions reduction
Metal Packaging Europe, the association of European producers of rigid metal packaging and their supply chain partners, completed a new Life Cycle Assessment (LCA) of aluminiu ...
News
15/05/19Keeping it fresh with cans: Why canned food is good for you and our planet
We all know that fruit and vegetables are key to a healthy diet and cans are the perfect way to store nutrients and have them available for a long time. Canned fruits and veg ...
News
30/04/19EU's Circular Economy Package in a nutshell
Video: European packaging legislation easily explained The EUâs Circular Economy Package, including the revised packaging legislation, has introduced a fundamental shift in ...
News
15/02/19Moving forward, Ahead of the Pack
Event highlights: presentations, Euractiv report & video On January 23 Metal Packaging Europe organised âAhead Of The Packâ on the implementation of the Circular Economy ...
News
25/01/19Metal packaging industry advancing on Circular Economy adoption
Enforceable rules on the design for circularity must be the guiding principle for all future packaging legislation. At the Metal Packaging Europe âAhead of the Packâ even ...
Beverage cans & bottles
09/10/18Premium, flavoured mineral waters? Yes, we can!
For consumers looking for pure refreshment in the form of premium (mineral) water â either with or without a twist of flavour â there is a veritable wave of options to c ...
Beverage cans & bottles
27/09/18Special Delivery: How cans are taking over the market for specialist drinks
Once the exclusive domain of mass-produced beverages such as beer and soft drinks, cans are now rapidly becoming the packaging of choice for several niche products as well. Fr ...
Beverage cans & bottles
11/09/18A revolution for the wine industry?
Who would have thought that the noble wine industry would be so open to a revolutionary new concept in packaging, like wine in a can? Itâs true that wine in Europe has a l ...
Beverage cans & bottles
23/08/18More than a feeling
Itâs no secret that product packaging plays a huge role at the point of sale. Not just when it comes to brand recognition but also to stand out from the crowded retail shelf ...
Beverage cans & bottles
01/08/18Which beverage can sizes do Europeans prefer?
One of the many strategic options that beverage brands have elected has been to diversify the can sizes that they use so as to appeal to different target groups. Some can size ...
Beverage cans & bottles
13/07/18Sport Sponsorship: An excellent opportunity to connect with your audience
With the FIFA World Cup reaching its conclusion, we felt it was the right time to have a fresh view on whatâs happening in the world of Sports Sponsorships, particularly as ...
Beverage cans & bottles
27/06/18How to reach billions of football fans with a can
With the FIFA World Cup 2018 in Russia now in full swing, it is hardly surprising that many brands have decided to tap into the euphoria of the tournament. If you want to reac ...
Beverage cans & bottles
15/06/18All the advantages of the can in one infographic
Already recognised today, the can is most certainly the packaging of the future. In a world that is all about collecting and recycling, metal already has all the advantages. T ...
Food cans, News
14/06/18Metal Packaging Europe stars with Recycles Mark Canstruction at Alimarket
Together with Ardagh Group and seafood company Cofisa, Metal Packaging Europe showcased a brand new Canstruction at the Alimarket Food Conference in Madrid on June 13. The wal ...
Beverage cans & bottles
17/05/18Talks of the beverage industry
One can, different opinions. How is our sector evolving? What are the latest trends? How could brands be more sustainable? Metal Packaging Europe likes to stay on top of the h ...
Beverage cans & bottles, News
26/04/18The Recycles Mark, a universal logo to engage consumers in the recycling loop
The Recycles Mark has been developed to unify environmental messaging across rigid metal packaging throughout Europe. This mark is the one recycling mark for all metal packagi ...
News
25/04/18Succesful AGM in Dublin
Succesful AGM in Dublin on April 12 & 13 The AGM has become a key date in membersâ diaries, resulting in a record attendance with 115 delegates from 21 countries. Besides t ...
Food cans, News
18/04/18Media retracts reports on Zinc in canned food based on flawed data
Recently there had been a number of media reports claiming high levels of Zinc in canned foods together with claims of adverse health effects. These were prompted by a scienti ...
News
16/04/18Constellium and Novelis join Metal Packaging Europe
Metal Packaging Europe, the association bringing together European producers of rigid metal packaging and their supply chain partners, is pleased to announce that Constellium ...
News
10/04/18Metal packaging in a true circular economy
Some things are forever... It is estimated that 80% of all metals ever produced, is still around today. That is because metals can be recycled over and over again without loss ...
Beverage cans & bottles
03/04/18A vending machine that calls you by your first name?
How the Internet of Things, and smart vending machines in particular, are redefining the beverage can industry. Have you ever slammed a vending machine because it swallowed ...
Beverage cans & bottles
19/03/18Can Collecting: How functional packaging can become a collector’s item
With 20 000 different cans of Coca-Cola in his collection, Davide Andreani is a Guinness World Record holder. He has designs from all over the world and every possible taste i ...
Food cans, News
13/03/18Metal Packaging Europe announces a European partnership with Canstruction
Metal Packaging Europe is delighted to announce that they have entered into a licence agreement with Canstruction, the successful US food charity based in Atlanta. Canstructio ...
Beverage cans & bottles
07/03/18Can logistics: lighter, greener and more efficient
The benefits of the beverage can are well established: lightweight, easily stackable, strong, ... The logistical merits are less obvious, but no less real: from delivery to fi ...
Beverage cans & bottles
22/02/18Shazam the can: Island Records brewing up innovation
Record label Island Records invented a Shazam-able can that links to several Spotify playlists with, of course, Island Record artists. Their Session IPAÂ picked up the Best In ...
Aerosols
31/01/18Metal Packaging Europe talks circular economy at the Aerosol & Dispensing Forum in Paris
Metal Packaging Europe is again a sponsor at the Aerosol & Dispensing Forum (ADF), the prestigious annual global conference for the aerosol industry value chain. A key element ...
Beverage cans & bottles
30/01/18A poster boy for the craft beer industry
Marketing Case:Â Beavertown There are hundreds of craft beers in cans these days, and new brews are launched on an almost daily basis. This shouldnât really be a surprise, ...
Beverage cans & bottles
23/01/18Augmented Reality: How to bring your cans to life - quite literally!
Augmented Reality (AR) is one of the buzz words from the past few years. It allows you to add an extra dimension to your product. Cans have endless possibilities when it comes ...
Beverage cans & bottles
21/12/175 things you didn’t know about cans (video)
We love cans, because they are small and you can take them with you any time. But thereâs more to the small drink container. It has five superpowers you probably didnât ev ...
News
17/10/17Industry activities in October
Leading a new initiative to address food waste with Canstruction Canstruction at Alimarket Food Conference in Madrid In 2017, Metal Packaging Europe began to work with Ca ...
Beverage cans & bottles
13/10/17Arts and Craft beers make it big in cans
The remarkable story of how craft breweries stand out from the crowd with highly individual branded cans. Over the past few years, two things have become abundantly clear in ...
Beverage cans & bottles
26/09/17Drinktec 2017: the best of the beverage can industry in Munich
From September 11 to 15, the Munich Messe was the venue for DrinkTec 2017, the world's largest trade fair for beverages. It was the perfect place to get a good overview of the ...
News
13/09/17Looking back at Lisbon, looking forward to Dublin
Metal Packaging Europe is pleased to announce that its next Annual General Meeting will take place in Dublin, Ireland, on April 12th and 13th 2018. We look forward to welcom ...
Beverage cans & bottles
07/08/17Innovative Printing Techniques
New can printing techniques help brands make their mark. With production reaching an incredible 61 billion cans/year, the sheer size of the European beverage can industry sug ...
Beverage cans & bottles
19/07/17Trend spotted: Innovative drinks in a can
Cans offer many benefits: they cool rapidly when stored in a fridge, you can easily take them everywhere and you have the choice between a single serving can or a bigger-sized ...
News
19/04/17Beverage Can Makers Europe and European Metal Packaging merge to form Metal Packaging Europe
Beverage Can Makers Europe (BCME) and European Metal Packaging (Empac) today announced that they have merged to become Metal Packaging Europe. Together, they produce some 85b ...